The Jersey Shore and Youtube AnalyticsAuthor: Jon Martin | Wednesday, January 5th, 2011 |
Youtube’s redesign brought with it a great new set of analytic tools. Insight, in particular, is a fantastic way to determine just who is watching your video. I started uploading to youtube about four years ago, and most recently I noticed that a video I edited was becoming immensely popular. The video is a compilation of fights from the first season of Jersey Shore, it’s not rocket science but it’s serious click bait.
Unsuprisingly, Snooki being punched in the face appeals to many different demographics. Youtube tracks ages, location, and a few other variables, using this information you can figure out exactly who your video appeals to. Don’t take my word for it though, lets see what youtube says. First off though, lets take a look at my cinematic masterpiece:
Over 200,000 hits in a year isn’t too shabby. It’s not AMAZING… but its to the point where I get about 100 hits an hour on this video. I was surprised by the large amount of likes compared to the small amount of dislikes.
As you can see, I’ve linked my website and also put my full name, this way, when people search my name the video will be more likely to show up. Since my website is there, now everyone that comes to this video will have my website URL in their face in blue.
I’ve done a facebook ad campaign and a reddit ad campaign, with varying results (o_O), and you would be surprised how few people click on links not related to what they are currently looking for. It seems like everyone has a mission when they come to a website and you will be hard-pressed to distract them. I would bet that I will get, maybe 1 or 2 people for every 2,000 views clicking on my web URL.. and that’s if I’m lucky. Might as well though.
On the bottom, I’ve used the ‘video response’ to link to an animation that I created, Little Big Apocalypse. Video Responses are a little different and yield much more hits than just posting a link to my website. Now, lets check the numbers.
The lady-folk seem to get sick of violence, poofs, GTL, and the Situation, as they get older. Younger girls seem to be into Jersey Shore but the viewership is cut in half by the time the girls turn 18.
It’s funny to note that 13-17 year old boys have less interest in Jersey Shorethan the girls. Unlike the women, as the men’s age increases, so does viewership. Most of the male viewership for this video is 35-44 year olds, but 18-24 and 25-24 are both pretty close.
If this video is any indication, Jersey Shore’s popularity is due to mostly male viewers, who consistently show interest in almost all age groups. If the 65 year old number is true, and it’s not just fake accounts with fake ages, that’s pretty surprising.
Jersey Shore’s online appeal was surprising to me, even more surprising was the amount of views the video wracked up. I really think people should think of clever ways to utilize youtube and these tools, there’s a ton of money to be made on youtube. Finally, here are the sources for the video.
It’s amazing, you have this great marketing information right at your fingertips. What’s also interesting is that everyone has access to these things. There are going to be a lot of little marketing geniuses that come from the youtube age, since you can basically tailor-make your videos to your demographic.
Verdict: Youtube is a great tool to figure out who exactly wants to see Snooki be punched in the face.
Checkout my youtube page here.
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